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Have you ever looked in the Durham, NC area phonebook for a plumber and noted that there were so many businesses that started with the letter “A”? A & A plumbing, A1 Plumbing, AA Plumbing , A AAA Plumbing, A Better Plumber, ACME Plumbing… The answer is a direct reflection of how businesses have had … Read more
Retractable banners for your Durham, NC business are a great way to get your message out in a budget friendly way. Whether used in front of your store, at a display table, on the showroom floor or at a tradeshow these versatile retractable banners are perfect to give your business that dynamic representation that sets … Read more
An area that is in continual flux is the buying habits and consumer trends that many industry’s experience throughout an extended period of time. Businesses that have been operating for more than 20 years typically have seen a major shift in consumer buying patterns 4-6 times (varying based upon retail or wholesale exposure) that has … Read more
When making a decision on whether to have your vehicle professionally wrapped or just lettered with the name of your company, there are a few things to consider. This article will reflect more on what is available in Durham, NC for budget minded customers that are looking for a great way to get their message … Read more
Part of getting better visibility for your business in Durham, NC is the proper utilization of available tools in the social media marketing industry. One of the more confusing is understanding how a Facebook business page functions. Made up of a complicated set of algorithms, this type of marketing must be utilized within the guidelines … Read more
How customers view your business in Durham NC is not just by a nice logo or a catchy marketing phrase… but rather a complete experience that effects whether customers will remember and choose to do business with you. This full experience should motivate everything you do; from signage to get them in the door to … Read more
So you went to the big corporate marketing seminar in Las Vegas and heard the motivational speaker tell you in social media was the golden path to success. You rushed home to Durham NC and created a Facebook account and waited for the money to roll in… and waited… and waited… and waited. You know … Read more
Consider your own buying habits; have you ever immediately bought a product after learning about it? If you are like most people in Durham, NC, probably not. Marketing and phycology research abounds with data that suggest that many products or services require a certain frequency of exposure to build trust or brand recognition. This article … Read more
When business owners in the Durham, NC. area are setting up their store, showroom or general business location there are some standard things you will need such as: desks, chairs, phones and pens; however those will help you get your message out. When you’re thinking about signage, there are several different ways to let the … Read more
Over the last 100 years advertising has developed into its own art form. Advertising artists utilize effective slogans, persuasive statements and color manipulation to create their masterpieces. You only need to look to some of the larger companies seen in the Durham, NC. area to see this art form and practice. One area in advertising … Read more