Thinking about rebranding your Durham area business?

Sometimes it becomes necessary to rebrand your business. This might be because the current brand was established without planning out the consequences, the current brand has an outdated look, change in management or ownership or you just got bored with the current brand. Regardless of the circumstances rebranding should be handled carefully as to not … Read more

Interior Signage – Thinking inside the box

Gone are the days when the expectation for an interior sign, for your Durham, NC area business, is just simple functionality. Interior signs today need to be sensitive to the environment they are going in, the aesthetic of the room and the needs of the client. When looking to have interior signage created for your … Read more

Using coupons, offers and specials properly

One of the challenges that Durham, NC area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes an even greater challenge. One of the more proven concepts for … Read more

How can you say thank you to those who are gone?

On Memorial Day we are challenged to pause, remember and say thanks to those fallen military who gave the ultimate sacrifice of their lives to preserve the freedoms we enjoy today in this great country. Amid ceremonies, gatherings, picnics and sales we might get lost in the “holiday” rather than it’s meaning. As a veteran, … Read more

Have you taken the time to claim your business listing?

Have you taken the time to claim your business listings?  Have you taken the time to claim your business listings? Because your competitor may have already grabbed up your business name! Every day businesses in the Durham, NC area fall prey to unclaimed business listings that their competitors swoop in and take from them unknowingly. … Read more

Importance of chores

The importance of chores Just about every business owner in the Durham, NC area will tell you that one of the greatest frustrations and challenges that are faced in day-to-day operations; is hiring quality personnel. Trying to find someone that has a specific skill set for this type of business is difficult; being that it … Read more

Providing a Memberable Customer Experience

A successful, completed project for your small business in the Durham, NC area is more than just finishing the task; much more. The process used to completion must be considered. In fact, a successful, completed project actually starts with the first contact that you make with your client, accompanied by the process that you follow … Read more

What’s on the menu?

Trying to make sure that your products and services are competitive is a challenge that every small business owner in the Durham, NC area deals with. Even if you are diligently making sure that your products and services are competitive for your small business, how you convey that information quickly and efficiently to your potential … Read more