There are numerous things that have become industry standards when having a business in the Durham, NC. area over the years: a good business card, a good location, reviews, social media presence… All of these are good but a website is the uniting factor that brings all of these other advertising venues together. In this digital economy that we live in having a website is probably the most important asset to your business, it lends for credibility as well as a first impression that will provide customers the information that they need in order to do business with you.
In order to make sure that you have a good website representation let’s take a look at a few important factors:
A well-designed website needs to be as attractive as it is functional. Far too often people take to the Internet trying to save a dollar and end up getting a free cookie-cutter website that is plain, dull and boring. Let your website be the positive face of your business in Durham, NC. by hiring a professional to do it correctly. When we say hire professional, we don’t mean Aunt Susan’s, nephew’s, cousin’s brother on your Mother’s side who took night classes on how to make a website… We’re talking about a professional web development company that will be able to provide you with the support and expertise needed to help you succeed. Remember in the marketing industry; you typically get what you pay for…
A well designed and functional website should last you approximately 5 years; if you have an existing site that is over five years old in all likelihood the technology used to create it is outdated and is costing you business, instead of making you money.
NOTE: Due to the significant change in search engine ranking systems in April 2015, if your site is older than that… You want to talk to a web development company about updating it!
Websites today are graded by search engines based upon their functionality, platform used, mobile friendliness, content quantity and saturation, structure and more. A website is also judged by search engines on how interactive you are with it as well as other media so make certain you’re up to speed with all the latest trends. A good web development company is going to keep you up-to-date with changes in the industry that could vastly affect how your website is viewed; Google, for example, changes trends at least quarterly and each of these trends can affect the position of your website on search engines.
Whoever you choose to have your website hosted with, make certain that they offer security features and backups to help protect your investment. Hackers work very hard to access the private information that is contained within the website, you ought to have a website server company that works just as hard to keep your information, as well as your customers information, secure. GoDaddy, network solutions and host gator all offer low-cost hosting but do not offer backups, updates and security protection without paying an extra charge; so, make sure you know what you’re getting. If you can, find a company that offers everything securely under one roof… That’s a gold mine!
For those businesses needing to be found on search engines such as Google, Yahoo and Bing; SEO will be the most important and most expensive part of your website. Google has emerged as the industry standard for search engines and is practically taken over the industry with well over 80% of market control. Simply said: “it’s Google’s house so it’s Google’s rules”. In April 2015 Google completely rocked the Internet community by revamping how websites were ranked. In doing so it is causing website companies, as well as businesses, to completely rethink SEO and how to become ranked online. Much of Google’s newest criteria takes the responsibility of placement away from the customer and transfers it into the Google’s control, while this has its advantages; it also makes the process more expensive. When working with a web developer you need to make sure that they are up-to-date on Google’s latest search engine optimization information and trends. In some instances, it may be necessary to use a website development company to make you a stellar looking and functional website and then a find separate search engine optimization company that specializes in search engine ranking to get you the best bang for your buck, depending on your needs.
Bull City Signs serving the Durham, NC. and the surrounding areas is ready to put our experience to work for your business. For years we have provided high-end graphics and signs that are not only attractive, but will grab the attention of your potential customers as well. To back that up, we provide a wide range of services from Electric Signs to window treatments to help get your message out even more.
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