Choosing the Right Font

futures  - Signs and Banners in Durham, NCSelecting the best font for your logo, slogan, sign, banner or print media in Durham, a crucial decision; one that many rush through without taking into consideration the impact of their choice. Bull City Signs recognizes that in this mobile minded generation, people are getting around faster and needing to absorb information at a glance; it is vital that you present your message in a way that is eye-catching in addition to being easily legible (readable).Fonts for Logos

Bull City Signs has to admit that devising an original logo concept in this modern day can be extremely challenging. Just googling logos brings up over 2 billion responses with an additional 9 million variations. When designing a logo it is important to keep to the basics:

  • The logo ought to be easily discernible (identifiable at a glance)
  • The logo ought to be relevant to your business (using images and colors that match what you do)
  • The Logo ought to be legible (can someone even read it?)


Pic of bad fonts  - Signs and Banners in Durham, NCWe’ve all come across that logo in Durham, NC. with the wild fonts and colors that you need to stare at for 20 minutes in order to figure out what it says or what it means. Style should never override the simplicity and purpose of a logo. (Fashion designers are notorious for using their signature, however if you can’t decipher  what it says then it’s only discernible from the brand.)

Many of the most recognizable logos in the world are font only, for example: Lowe’s, Home Depot, Walmart, CNN, FedEx, UPS, Pinterest and certainly the most popular logo in the world.. Coca-Cola.

Others combine text with subtle clipart to create a distinguishable logo such as: Amazon, IBM, Microsoft, Hershey’s, DuPont, Showtime, Cinemax and the most popular with this style would be Disney.

No matter which style you decide on for your business in Durham, NC. the font can have a major influence on the branding and image of your company. Be sure to select a font that is easily legible, utilizing colors that will work on an assortment of different backgrounds.

NOTE: While logos with color transitions and sharp script fonts look wonderful on web and print media, they don’t translate well to screen printing and embroidery.

The professional staff at Bull City Signs serving the Durham, NC. area can assist you with font selections that will not only help clearly identify your business, but look fantastic as well!

Bull City Signs in Durham, NC. is your local source for Vinyl Banners, Signs and more.. Call us today! (951) 332-2700

The Font for Slogans

The font used for slogans for your Durham, NC. business is nearly as vital as the main logo because it will help to define the brand and image of the company or organization. The same rules apply when considering which font to use; however, we at Bull City Signs recommend you use simple, recognizable fonts that everyone is used to. Web fonts are the most discernible because they are easily read on a site, however that also carries over to print media as well. If it’s easy to be read on a monitor at a distance, it ought to be easily readable on a sign also. You should also consider, when selecting fonts, the length of your slogan. If you have a lengthy sentence as part of your branded logo when you put that on a website, shirt pocket, hat or keychain; it’s going to be challenging to read.

Apartment sign - Signs and Banners in Durham, NCFonts for the Message

When selecting a font for the body of the message for your sign, banner or yard sign in Durham, NC.; you should consider a font which is bold and easily recognizable. Remember the majority of your signs, banners and yard signs are viewed only at a glance as people are driving down the road… so making it legible, in this case, overrides style every time. Using background graphics and color selections can help you utilize easier to read fonts; while still giving your sign, banner or yard sign that attention grabbing appearance.

Trust Your Local Experts

Bull City Signs serving Durham, NC. is your local sign company that can supply you with everything from simple business cards to billboards. We can help you brand your image by developing a recognizable style and image that will assist in your becoming a household name in the Durham, NC. area. Our in-house graphic design team not only know their craft but are well-versed in the techniques best utilized to make your product eye-catching yet legible. Be sure to contact us for a free consultation on the different needs that you may have for your Durham, NC. business.

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