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Some Best Practices for Political Yard Signs and Banners

By Ben P L (Bennett for Congress) [CC BY 2.0  (https://creativecommons.org/licenses/by/2.0)], via Wikimedia CommonsIt’s that time of year again when the political landscape begins to take over. With political yard signs covering the landscape, it’s easy to get your message lost in the mix. Regardless of who you want to win the political election, when creating political yard signs and banners, you want to make sure that the message about your favorite candidate can easily be seen.

Here are some useful tips when putting together political yard signs and political banners in the Durham, NC area.

Being Seen is Been Known

It’s no secret that the majority of people that go to the ballot box in the Durham, NC area do not vote on a candidate based on their credentials, but rather the popularity. The concept of “Sight Sign Association” plays heavily into this mindset because even if the voter doesn’t know any of the candidate’s platform; they’ll simply vote for the one that they recognize the most.

It is for this reason that we recommend a larger quantity of political yard signs and banners; rather than trying to have a political yard sign or banner that explains the position of the candidate. If you have a yard sign or banner that is in a slow walk traffic, like a mall; then a larger more detailed sign would be appropriate.

Keep the Message Simple

We have seen too many political yard signs and banners that basically want to give all of the points that the candidate is running their political platform on. However, when you try to put that much information on an 18” x 24” yard sign; no one can read it when driving down the road, making it useless. At Bull City Signs serving the Durham, NC area, we recommend to put the name of the candidate with some attention grabbing or traditional political colors on the political yard sign or banner; then put them out in mass quantities.


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https://www.flickr.com/photos/atgeist/It is also not necessary to put the face of the politician or additional unnecessary clipart images, as the politician’s face is not on the ballot. (Remember the concept of Sight Sign Association is the closer the sign its actual use, the easier it is for the mind to associate the two things together.)

When utilizing political yard signs and banners that are not on the road but rather in a parking lot or on a walking path, you can easily get away with putting additional information on these products; but don’t go crazy with it. Not many folks are going to stop and read a paragraph of information on a political yard sign. We also recommend to have a very short and simple website address that is easy to remember to go on your political yard sign, banners and materials so the voter can go to that candidate’s website to get more information.

At Bull City Signs serving the Durham, NC area we can design and print political yard signs and banners that will help get your message out. With discounts for high quality, high volume materials you can be sure to get your political message out loud and clear.

Local Experience Matters

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Bull City Signs serving Durham, NC and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners to business cards and lobby signs to help get your message out even more.

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