One of the common mistakes that we often see here at Bull City Signs in Durham, NC. is when someone creates a vinyl banner that has their entire life story on it. While one might think putting more words on a single banner is a good way to save money, it actually can cost you money! If you have a banner that so cluttered with text that it’s not easily seen… What good is it? In this useful article from Bull City Signs in Durham, NC. we will look at some simple tips to make your vinyl banner stand out!
Vinyl banners are often used on the front of the building or side of the road to present a temporary advertisement of something that’s happening within a short distance of where the vinyl banner in Durham, NC. is positioned. Keep in mind that with a vinyl banner, like other types of signs, you only have a few seconds to express what you want to say. If your banner has a lot of text, you will need to shrink the text so everything can fit; making the vinyl banner more difficult to read at a distance or at a glance. At Bull City Signs we recommend for roadside and building banners in Durham, NC. that you keep the message nice and simple: Grand Opening Today!, Sale Ends Today, 50% Off Hats, etc.. Utilizing short, simple messages will help keep your vinyl banner ledgible at a distance and at a glance for vehicles driving down the road.
While Bull City Signs in Durham, NC. recommends to keep the vinyl banner simple with few words, the same can be said for having a lot of graphics. Excessive of busy graphics can detract from the message that you’re trying to convey with your vinyl banner. While on a computer monitor it may be a work of art, on the side of the road you can’t make it out. Remember a vinyl banner traditionally has two seconds for the mind to absorb what the banner says; so keeping a simple presentation can be more effective with this understanding. Effective vinyl banners are the ones that use simple, offset colors such as green with yellow or black with white (while we agree that’s boring… it is also very readable.) The graphic design artists at Bull City Signs in Durham, NC. have perfected the balance of graphics and text to make a vinyl banner that is not only visually appealing and noticeable, but ledgeable.
NOTE: Advertisements such as vinyl banners, mailers, flyers and billboards that utilize yellows and reds are much more likely to be noticed than those that blend to a picture background. It has been proven that these colors alert the mind and draw attention to the advertisement. Other bright colors have similar effects; but for getting it to jump out to the mind… yellow and red are key. Keep this in mind when selecting the colors that you want to use for your vinyl banner.
The simple answer is YES! Vinyl banners placed somewhere that someone has more time to process the information; such as a static display at a tradeshow, street vending, church or your favorite team vinyl banners at ballfields and tailgating. In these cases you can let your imagination flow with creative ideas for that wow factor.
Many customers run to the internet to purchase vinyl banners without consulting a design expert on best use practices. The end result is a cheap banner that doesn’t do quite as well as you hoped. At Bull City Signs we not only have the in-house design experts but reasonable prices too! Be sure to mention how you want to use your vinyl banner when ordering from Bull City Signs in Durham, NC. Our support team can advise on best practices for the design of your vinyl banner.
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