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Blog  |  Best Practices

Tips on finding the right sign company for your Durham, NC business

If you are needing to have an electric sign, banner or ADA signage made, you have some choices out there. You want to make sure that you are getting the right company that will partner with your brand while not compromising on quality.

You google “sign companies in Durham, NC” and immediately you are overwhelmed with a huge selection of sign companies,  and they all say they’re the best. How do you know who really is the best? You could speak with multiple sign companies until you got that “warm, fuzzy feeling” that told you that this was the right choice to for your sign and advertising needs; or could follow these simple steps to help make the selection of a sign company in Durham, NC a little easier.

Do they have a nice website?

Although this is not a scientific method for choosing a Sign and Graphics company in Durham, NC, it does provide you with some helpful insight about how they do business. Their website should contain galleries for their different advertising projects in Durham, NC along with reviews and information on the company. Look for the little things that let you know that this company has been in business long enough to actually have the reputation they’re bragging about.

Consider also the website presentation; if they’re unwilling to take the time and energy to present their workmanship in an attractive online presentation it can provide a little glimpse into the way they do business behind the scenes. If they’re willing to cut corners on something as simple as a website, they will probably want to cut corners on expenses for your sign and graphics project also.

Read Reviews!

Part of modern culture is the acceptance that reviews connected with a Sign and Graphics company in Durham, NC are a necessity in today’s business world. A reputable Sign and Graphics company in Durham, NC is not going to shy away from reviews but will rather encourage them on their site along with other internet services such as Google+, Facebook and twitter.

There are numerous sign companies on the market today that avoid the customer review process fearing that they may receive a bad review, but an honest sign company encourages an honest review. If you see a bad review, try to find the explanation; sometimes the issue is not necessarily the workmanship but rather the communication or expectations of the sign project. Which brings us to our next point:   


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Be Sure to Ask a lot of Questions!

Many of the largest disagreements between sign companies and customers occurred when a customer did not ask the right questions. Now this doesn’t mean that the customer is solely at fault… absolutely not; however, the more educated you are about the process, materials used, code regulations and warranties, the happier you're going to be with the end result.

Many sign companies in the Durham, NC area simply identify to their customers the final product without a lot of information, so make sure that you’ve written down some questions to ask so that there won't be any surprises when the bill comes.

Bull City Signs is proud to have been serving Durham, NC for many years. We work tirelessly to ensure that each advertising project that we do exceeds our customer’s expectations. To achieve this consistently we have developed a process of customer involvement that ensures no surprises in your sign and graphics project.

Ask if they are Locally Owned or Franchised?

Yes, this matters! There’s pros and cons to both. A locally owned and operated sign and graphics company is going to provide you, in many cases, the personalized service that many Durham, NC businesses are looking for. However, sometimes do not have the budget for the high-end equipment necessary to make high-end products.

When you can find a locally owned and operated sign company that has invested in the future of their customers by utilizing state-of-the-art technology, quality materials and uncompromising customer service… Stick with them!

Local Experience Matters

Bull City Signs is a locally owned and operated sign company that utilizes state-of-the-art technology, top industry talent in graphic design, and top-of-the-line equipment and materials to produce our customers the very best product available in the area (or anywhere else for that matter). We seek to build relationships with our customers that lasts for many years to come by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call today and let us quote your next electric sign, yard sign, interior sign, exterior sign, banner or trade show display.