You’ve heard since you were a child that first impressions are the most important, this statement couldn’t be any truer than in the business community where competition is so high and reputations are on the line. The first impression of your company, business or even hobby should reflect only a sample of what’s ahead; which brings us to the business card. After a handshake, the business card is the next step in presenting your business and what it represents. If your business card is printed with a Desk Jet on paper that you purchased from Walmart you could pat yourself on the back because you saved a few dollars, but it also can communicate to your prospective customer that you may cut corners on them as well. Having a thick, glossy business card that is professionally designed skillfully represents the image of your company is the first impression that will last all the way through the point-of-sale.
There are numerous thicknesses that you can get a business card printed in however we recommend you get a thick, heavy stock for your first impression. When you place that thick 16pt business card in someone’s hand, the feel of quality will resonate.
While there are various textures that exist for your business card we recommend a gloss coating to go with your thick, 16pt, business card. Not only will it give a quality feel to your business card but the gloss coating helps the colors pop. A gloss coating also gives the business card a little extra defense against the text getting rubbed off in someone’s wallet or pocket.
Finally, and most importantly, is the layout and design of your business card. There are numerous points to consider with your design; however, keeping your branded image is imperative. Your business card should match your website, your banners, your storefront sign, etc. so that it’s easy for the mind to relate to what they're seeing. It’s also important to keep your business card message simple and to the point; a cluttered business card can really distort the message that you’re wanting to portray. It’s better to keep it with contact information, a slogan and a website where they can get additional information. If you don’t have a website yet for your business, that needs to be one of the main things that you get in order to keep up in today’s current marketing climate.
Bull City Signs serving the Durham, NC. and surrounding areas is your one stop shop for business cards, banners, signs and more. Our branding mindset will help keep the image of your advertising and marketing focused on what you do best. Let our design professionals craft for you the perfect business card that when handed to a potential client will reflect the image of quality and integrity that you want to project.
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