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Understanding how a Facebook business page functions

Part of getting better visibility for your business in Durham, NC is the proper utilization of available tools in the social media marketing industry. One of the more confusing is understanding how a Facebook business page functions. Made up of a co …

Should I utilize social media for my business?

So you went to the big corporate marketing seminar in Las Vegas and heard the motivational speaker tell you in social media was the golden path to success. You rushed home to Durham NC and created a Facebook account and waited for the money to roll i …

The Facts about Advertisement Frequency in Durham

Consider your own buying habits; have you ever immediately bought a product after learning about it? If you are like most people in Durham, NC, probably not. Marketing and phycology research abounds with data that suggest that many products or servic …

5 Sign Products Business Owners Forget To Print… But Should Have

When business owners in the Durham, NC. area are setting up their store, showroom or general business location there are some standard things you will need such as: desks, chairs, phones and pens; however those will help you get your message out. Wh …

What is the Psychology of Colors?

Over the last 100 years advertising has developed into its own art form. Advertising artists utilize effective slogans, persuasive statements and color manipulation to create their masterpieces. You only need to look to some of the larger companies s …

Utilizing floor graphics for your business

If you want to have a successful business branding is a very important factor, from business cards to billboards if you want to to be a household name you need to put your message out in creative, thought provoking manner. You can save yourself some …

What's the big deal about a website?

There are numerous things that have become industry standards when having a business in the Durham, NC. area over the years: a good business card, a good location, reviews, social media presence… All of these are good but a website is the unit …

Location: A Key Decision

One of the key decisions for a company to make is selecting the proper location for their business within Durham, NC. Naturally the type of business will help with the decision-making process, but here are a few areas to consider: The type of busine …

Seeing the Larger Picture in Your Advertising Materials

One of the benefits of choosing a professional Sign and Graphics Company in Durham, NC. is keeping focus on the larger picture. This means that, while we can, create individual products that are stunning and attention grabbing such as signs, banners, …

Choosing the Right Font

Selecting the best font for your logo, slogan, sign, banner or print media in Durham, NC.is a crucial decision; one that many rush through without taking into consideration the impact of their choice. Bull City Signs recognizes that in this mobile mi …

The Importance of Name Branding: Part 3 - The Colors

Once you have chosen the right logo/brand you will want to ensure that you have it ready in formats that will work with printing, signs, vehicle graphics, a website, social media, business cards, etc. Your logo needs to be available for all the …

Should I invest in the Yellow Pages?

Once upon a time we used devices called telephones, sent documents with something called a fax, listened to music on things called cassettes and looked up businesses in something called a phone book. Big hair and big ads were the name of the game and …

The Importance of Name Branding: Part 2 - The Slogan

As we continue to discuss the proper branding of your business we should have in mind that branding is an art, crafted from multiple factors such as visual recognition, sight/sign association and how easy it is to remember. In the previous article we …

The Importance of Name Branding: Part 1 - The Logo

The Dictionary's meaning of branding is: A mark that's burned in to the skin of the animal (like a cow) to identify the owner. From the marketing perspective within the Durham, NC. area this is just what you need to accomplish; your company name or l …